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Marketing Courses in the UK

It is said that good marketers build trust. A marketing program will teach you the nuances of how to create a marketing plan and implement it to grow a company. Here’s everything you need to know about pursuing a Marketing course in the UK

Introduction to studying Marketing in the UK

In today’s age, marketing offers a broad variety of distinctive and challenging issues to deal with across an incessantly evolving business landscape. A business needs to sell products for growth and survival, and the marketing team is the one to plan the most profitable and cost effective way to do this via thorough research work and gratifying the customer. Marketing studies in the UK focus on planning, pricing, advertising analyzing trends, and promotion of a product or a service. A Marketing degree from a UK University course endows you the knowledge and skillset you require to outshine as a proficient marketer.

Studying Marketing at a UK university will bring in opportunities that will help in networking and developing transferable skills that will be valuable across an extensive range of sectors in the corporate world. The degree will also help students advance upon their communication and presentation skills, in addition to the capability to question and analyze more effectively. The modules typically covered during this course will include e-business management, strategic brand management digital marketing, and understanding consumers.

For a full-blown experience, it is significant to study the subject in a country which is one of the best marketing capitals worldwide. This allows students to experience the real marketing world outside the classroom, and therefore enhance their learning experience. With an unbeatable reputation for academic brilliance, pooled with a rich cultural heritage and diversity, flourishing cities and stunning countryside, UK is the ideal destination to study marketing. United Kingdom is home to world-class experts of marketing, who are currently a part of some of the world’s leading organizations. You can even choose from a wide variety of scholarships programmes in the UK. There are abundant opportunities for graduates and you are guaranteed to benefit from exceptional teaching at schools which time and again rank in the top 100 internationally.

 Why Choose To Study Marketing in the UK?

Undoubtedly, Marketing is here to stay. With the lightning fast rise of smartphones, streaming services, social media, and innovative technologies, the requirement for digital marketing is also on the rise. As a marketing graduate, you’ll learn how to grab the attention of your target audience and encourage them to take action. Pursuing marketing from a UK University surely has its own benefits, which are as follows:

  • Develop Valuable Skills: Students that opt to study marketing in UK have the chance to build and advance upon some essential skills like negotiation, creativity, attention to detail, project management, communication, interpersonal skills, and the capability to work within given deadlines. 
  • Lucrative Tuition Cost: The UK is known to be affordable in terms of studies in comparison to other English-speaking countries like Ireland, Canada, USA, and Australia. UK is a preferred University for international students who desire to study marketing in this world class country. You can study in UK by applying for scholarships that will cover your University fees. Speak to us to find out more about scholarships in the UK.
  • International Connections: A degree from the UK will allow international students the access to limitless opportunities and get the opportunity to network with diverse people on a regular basis. Various institutions in the UK also have lectures pre-arranged from leading marketing companies who present case studies and insider knowledge to international students that will help them as a future marketer.

What will you learn from a Marketing course in the UK?

As a marketing student in the UK, you will imbibe skills in advertising, consumer behaviour, marketing research, branding, among a variety of other marketing techniques and concepts. During the course of the program you will learns aspects of – Law of business, Personal, professional and academic effectiveness, Introduction to marketing management, Market research, Understanding business and financial information, Understanding the market process, Consumer behaviour and professional practice, Financial aspects for marketing, enterprise and tourism, Digital marketing strategies, and more.

Career options within Marketing

Marketing is a core element of most organisations, so the choice of employers and job roles are vast. The number of skills that are mastered during the course of studying marketing offers students a foot in the door of jobs that don’t necessitate a high degree of specialty. You can start your career as a marketing executive and grow up the ladder to become a Marketing Manager. One can even diversify within this role, you can opt to become a social media specialist, a brand manager, a content manager and so on. A marketing degree also paves way for enviable employment opportunities that are high in demand in the areas of events management, business development, sales, design, and retail. A marketing degree can direct you towards a variety of careers, with the most common being media, digital marketing, social media, public relations and advertising. Graduates can also work with the Chartered Institute of Marketing (CIM), which is a top professional organization exclusively for marketers in the UK. In nutshell, with organizations going fully online during this digital transformation, a marketer plays a very crucial role by creating a robust online presence of the organization. A marketing graduate is given high credibility in the society, and will always be in demand.

Job options

Here are some amazing job options post studying Marketing in the UK:

  • Market researcher
  • Marketing executive
  • Marketing Manager
  • Content Manager
  • Brand Manager
  • Advertising account executive
  • Advertising art director
  • Digital marketer
  • Public relations account executive
  • Public relations officer
  • Sales promotion account executive
  • Social media manager
  • Media buyer
  • PPC specialist

Other areas where a degree in Marketing from the UK will benefit:

  • Event manager
  • Product manager
  • Business adviser
  • Digital copywriter
  • Publishing rights manager
  • UX designer
  • Web content manager

Typical Employers

  • Specialist marketing agencies
  • advertising agencies
  • PR agencies
  • Private and public sectors
  • Financial organisations
  • consumer brands
  •  Information technology industries
  • Not-for-profit organisations,
  • Local government
  • Higher education institutions.
Entry Requirements for Marketing in the UK
International Baccalaureate requirements: 30 points
A-levels requirements: ABB
IELTS requirements: 6.0 overall, with no lower than 5.5 in any one component
*Please note that Entry Requirements vary for each university.
If you are worried about English language requirements, speak to us now and we will help you secure admission at a University where IELTS scores are not mandatory. IELTS is not essential for some Universities in the UK, they accept English language scores secured in the Higher Secondary (in your country). Speak to us to find out more about English Language requirements.

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How Global Study Link can help you with your Marketing course application for a UK University?

If you are keen to pursue a Marketing degree in the United Kingdom, contact us now. We have successfully placed students at some of the prestigious Marketing institutions in the UK. At Global Study Link, we excel in helping students apply to some of the best Universities in the UK. We provide you with end to end service, right from application to entry level requirement guidance to visa application. We not only guide you to choose the right course in the UK to suit your calibre, but we also assist you with scholarships programs in the UK. Our advisors have years of experience guiding students to pursue their career in Economics. Contact us now to get set on your dream career in the UK!


Listed here are some of the leading Universities in the UK offering programs in Marketing. At Global Study Link, we can help you get placed not just at these institutes but across a wide range of Universities in the UK. Contact our study abroad advisors now if you wish to know more about a University not listed here.

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